![]() It can lure the not-so-interested customers into trying out the accessories which they wouldn’t have tried otherwise. You will have to remember that novelty sells the chances of making a sale increase tremendously when you make the product look appealing and useful.īundling is a good strategy to increase sales, especially of eyewear accessories. ![]() You can even place cleaning solutions and cleaning cloth next to the eyewear products. For example, you can use some frames to display accessories while some frames could be neatly packed into fancy boxes. Your accessories near check-in and check-out counters.Īnother best practice to follow would be integrating the accessories into your eyewear display. And for maximum visibility, you can choose to display Hence, placing the accessories where they are most visible to your customers could increase their sales drastically. When it comes to selling eyewear accessories, impulse buys cannot be overlooked. The chances of an additional sale would increase drastically if your team inculcates the habit of being proactive while selling accessories. Another important aspect for this category to work in your favour would be to proactively ask your customers if they would like to buy a particular accessory. Urge your team to practice using accessories like eyewear holders and chains so that they can demonstrate their utility to the customers in a useful yet appealing manner. Simply understanding the fact that selling accessories is a way to enrich your service, will help your team to do a better job. It is also important that you educate your team around your vision to sell eyewear accessories and what it means to the business, more importantly, to the customer experience. Your team members need to know and understand the accessories that you have on offer before they can pitch them to the customers. Selling is an art and you might just be missing on a few best practices that you need to employ while selling eyewear accessories. If your eyewear accessories don’t move very well, you might be wondering that you have stocked a category that buyers are not interested in. ![]() And eyewear accessories go a long way in adding to your store’s display while giving it a smart and complete look. If they feel good about your store, the chances of them returning are high. The display of your store defines the way in which customers see you as a brand. are good options to encourage your customers to buy from you even after the main sale. If they like an accessory, there is a higher probability that they might add it to their basket which is not exactly the case when it comes to products like prescription glasses.Īfter-sale earnings are important as they do not take much of your time and help you add to your profits without diminishing your professionalism.Īccessories like cleaning solutions, cleaning cloth, repair kits, etc. could be healthy additions to your store and have the potential to meet those additional end-of-the-year profit points.Įyewear accessories wouldn’t cost your customers a fortune and hence, there is an enhanced possibility of impulse buying. Accessories like eyewear holders, non-prescription sunglasses, etc. While lenses and frames may be your primary revenue stream, selling eyewear accessories can help. So consider selling eyewear accessories to elevate your customer experience which in turn can boost your eyewear sales. And just like eyewear, customers view eyewear accessories also as a service that the optician should be providing. It will always be in the best interest of your business to meet all your customer needs. This could potentially hamper your eyewear sales in the future. The next time, your customers might not hesitate to choose that other shop over yours. So in order to provide the best shopping experience to your customers, you should focus on stocking every product that they are looking for. You wouldn’t want your regular eyewear customers to go shop for their eyewear accessories from another optician. And the same is true when it comes to their eyecare shopping. The reason why supermarkets have thrived so much is that customers prefer buying everything at one place. Here are the benefits of introducing this category into your practice, that are likely to convince you in taking a positive step forward cannot be underestimated owing to their capability to give your optical business revenue that extra push it needs. The importance of selling accessories like eyewear holders, eyewear cases, non-prescription sunglasses, cleaning solutions, repair kits, etc. To your collection are varied and not just limited to adding to the display of your store. From increasing the user experience to raising your own standards, the benefits of introducing eyewear accessories
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